Extending the Value of Salesforce in Life Sciences

Life science companies strive to make their sales, service, and marketing teams more efficient and collaborative. This goal can be elusive without proper governance and alignment from both business and IT. In this session, you'll hear best practices from Counsyl, a DNA screening and genetic counseling services company, and how they built alignment throughout their organization. They leveraged their existing Sales and Service Clouds, recently added Marketing Cloud components and maximized integrations with applications for learning development, presentations, call center, and contract management. Counsyl also utilized Customer Success Accelerators, to drive overall adoption and performance from their teams.