How T-Mobile and Facebook Drive Digital Transformation in Retail
How T-Mobile and Facebook Drive Digital Transformation in Retail
The retail industry continues to own the title of biggest digital advertising spender, spending $15.8 billion in 2016 in the U.S. alone, and looks to hold its position at #1 through 2020. In this interactive session led by Liam Doyle, head of Advertising Products at Salesforce, leaders from T-Mobile and Facebook will discuss how they're tackling the digital transformation happening in retail, and the critical role customer data and hyper targeted advertising will play in the overall customer experience.
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