Salesforce / IATA Collaboration: Data Sharing and Personalization
No single travel company has a complete view on the passenger's information. Salesforce has joined IATA's "Standardizing the Business" Ideation Hub to help set standards for improved data sharing. This IATA initiative will revolutionize the travel industry's capabilities to deliver context-sensitive, personalized communications. Join us for a vision of how improved data sharing and AI can benefit the end-to-end traveler experience.