The Power of Customer Data-Driven Journeys to Transform the Banking Industry
The Power of Customer Data-Driven Journeys to Transform the Banking Industry
This session will focus on the power of customer data and marketing within the banking industry. Banks have the unique advantage of having the most data on consumers of any industry, but have yet to fully leverage that data to drive new, innovative customer experiences and marketing communications. We'll cover how banks can look at innovators outside the industry for inspiration on how to leverage customer data to create digital experiences that stick. We'll also discuss how the banking industry can use Marketing Cloud to turn customer data into personalized experiences across all touch points, including search, display ads, email, mobile, print, and social.
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