Digital Transformation in Financial Services: Getting Started for Marketers

Digital Transformation in Financial Services: Getting Started for Marketers

Alm Brand, a Denmark-based financial services company that focuses on Insurance, Banking, Pension, has been (and is still) on a digital marketing transformation journey. Join us to learn how the company is using Marketing Cloud, Sales Cloud and Service Cloud to put their customer first in everything they do – by creating a unified customer view and personalized journeys across email, mobile, and advertising. This session is ideal for marketers and technology leaders in the financial services industry who are just getting started in their digital transformation journeys. You will learn helpful tips and lessons learned directly from Thomas Erichsen, Chief Digital Officer and Joachim Wahl, Head of IT Development of Alm Brand, as well the company’s roadmap for the future.
Watch the latest videos from Salesforce.
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.

Join our ten-part series to hear top CEOs share their stories with host Monica Langley.

Meet today's most innovative marketers.
Hear how Trailblazers in education are ensuring class is in session for all.
Female leaders discuss challenging the status quo and forging a new path forward for everyone.

Discover more videos & live broadcasts on Salesforce LIVE.