How Top B2B Marketers Combine Account-Based Marketing & Advertising with Pardot

How Top B2B Marketers Combine Account-Based Marketing & Advertising with Pardot

Account-Based Marketing (ABM) is all the rage for B2B marketers these days, but what does that actually mean in practice? Join us to learn how to leverage Advertising Studio and Pardot to find new high-quality prospects with lookalike audiences on Facebook and Google that are similar to your best accounts, and how to improve account engagement through coordinated email and ad-nurture programs.
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