How TomTom Navigates Its Multichannel Marketing Toward the Customer
How TomTom Navigates Its Multichannel Marketing Toward the Customer
Learn how TomTom converts customer behavior and interaction into a personalised, multichannel marketing experience. Remko Strik will tell the story of how TomTom went from one-off, single channel customer communication to an intelligent multi-channel marketing approach. He will unfold the strategy, implementation plan, and explain the challenges TomTom faced, as well as celebrating the successes and ROI they achieved in this transformation. Remko will walk you through use cases such as Next Best Action, Lifecycle Management, their Multi-Channel Strategy and how this is all delivered together with Salesforce Marketing Cloud and Einstein.