Justify Your Spend: Tracking Marketing Influence and ROI
Do you struggle to measure the ROI of your marketing campaigns? Are you relying on manual processes to demonstrate how your marketing campaigns stack up in revenue? Want to take the powerful combination of Pardot and Salesforce to the next level? Join us to learn how to use customized campaign influence with a multi-touch attribution model to completely automate the process of associating marketing campaigns to sales revenue. We'll also explore how to improve visibility into marketing's impact on the sales pipeline with native Salesforce reporting.