Sales Summit: B2B Digital Sales — Sell the Buyer's Way (McKinsey & Company)
Sales Summit: B2B Digital Sales — Sell the Buyer's Way (McKinsey & Company)
Digital might be the answer, but what is the question? Clearly digital is a game changer for sales organizations that do it well and are in the lead. B2B players that embed digital in their go-to market programs grow >5x faster than their peers and have 30% higher acquisition efficiency. But digital is just part of the answer. McKinsey's Jennifer Stanley will go beyond the latest research about when to use digital and when not to. She will also highlight how the best companies are reorganizing their sales organizations and building next-gen capabilities to drive long-term sales growth. Learn more at quotable.com/summit
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