AAA's Journey to Digital Relevance

AAA's Journey to Digital Relevance

Every business today has a digital footprint, whether they like it or not. It's an expected channel of delivery and communication. But at AAA Carolinas, we weren't driving engagement with our website. Our pain points ranged across security, UX, technology and even awareness. Our authentication mechanisms were outdated and a lack of self-serve maintenance was costing us time and money. To top it off, we knew nothing more about our members. Naturally, the SFDC Community cloud made sense as a capstone initiative. Its open architecture and declarative toolset would be a significant technology upgrade, while allowing us to provide targeted, intuitive engagement. Join us as we share the vision of Salesforce Clouds providing a unified approach AND an organization embracing a new technology stack to solve longstanding problems.
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