Tips, Tricks, and Tools for Implementing an Account-Based Marketing Strategy
Tips, Tricks, and Tools for Implementing an Account-Based Marketing Strategy
With ABM gaining traction, it's important for marketing and sales teams to implement ABM with the right framework, the right tools, and with the right support. In this talk, Peter Isaacson from Demandbase will team up with Mark Townsend, Marketing Services Practice Lead at Bluewolf, to provide a playbook for getting up and running with an ABM program efficiently and effectively. Bluewolf's global Salesforce consulting expertise paired with Demandbase's ABM expertise provide guidance on how to create a joint go-to-market Stage 1 ABM implementation program, while integrating with Salesforce Pardot.
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