ABM 2.0: The Expert Panel
Account-based strategies have produced simultaneous hype and confusion. While projected adoption ramps up, marketing leaders still find promised revenue impact elusive and lack confidence in their organization to plan and execute properly. During this interactive session we'll unpack the past and plot the future of Account-Based Marketing, featuring the collective wisdom of top execs from the top B2B agencies. Our goal is to tap the insight from hundreds of successful account-based programs so you can hone your strategy for an amazing 2018.