Calling a Truce: Aligning Your Marketing and Sales Teams (1)
Calling a Truce: Aligning Your Marketing and Sales Teams (1)
We're all familiar with the ongoing struggles between Marketing and Sales: Marketing thinks Sales isn't following up on their leads, and Sales thinks Marketing's lead gen strategy could stand improvement. Toss in widely different metrics, goals, and processes, and tensions rise. But what if there's a way to bring Marketing and Sales together in peace and camaraderie with the help of technology? Join Brian Schmid, Campaign Marketing Manager at VinSolutions of Cox Automotive as he shares how to unite your Sales and Marketing teams and develop a partnership between the warring departments.
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