Creating a Data Strategy for Complete Customer Views

Creating a Data Strategy for Complete Customer Views

Understanding Customer 360 relationships and purpose specific, complete customer views are key to achieving business results, whether in Sales, Service, Marketing, or other areas.  To achieve fastest time to value, companies need to define their data strategy and the right, agile steps to achieve it.

Join us to learn proven tips and best practices applicable for everyone from fast-growing small businesses to larger organizations dealing with acquisitions. You'll learn about how to start, grow, and sustain data strategy, how to address business entity and implementation-specific scenarios for new implementations and multi-cloud expansions.   Our expert practitioners will share best practices on:
- How to define an effective data strategy, supporting data architecture, and execution roadmap
- B2B Sales Improvement use case 
- B2C Service Optimization use case

We'll build upon prior Dreamforce sessions with brand new content. Don't forget to bring your own questions.
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