Your Ticket to Driving 1:1 Customer Engagement Through Email with AMC Theatres
Your Ticket to Driving 1:1 Customer Engagement Through Email with AMC Theatres
Every brand wants to know when and how customers are engaging with them. AMC Theatres has that benefit, and the brand and DEG are using the knowledge of when customers will be in a theater to watch a movie to deliver personalized, 1:1 email messaging. Julius Lai, Vice President of Guest Engagement at AMC, and DEG will insightfully demonstrate how AMC has successfully used past behavioral data to insert dynamic content into confirmation and other trigger emails. Whether to capitalize on promotions or provide information about amenities, learn how to enhance operational emails with personalized content help to increase revenue, while making the most of the customer experience.
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