Develop a Mobile Strategy for the Future: What Retailers Need to Know

Develop a Mobile Strategy for the Future: What Retailers Need to Know

Corporate marketers are often the stewards of customer experience, but what if most of your customer touchpoints are outside of the corporate marketing department? Retail marketers all need the tools to speak with the same voice and deliver cohesive, connected customer experiences. Learn how Retail organizations can develop marketing strategy to arm its associates with the tools they need to put the customer down the right journey. Industry expert Brien Jones-Lantzy, Mobile Strategist at Salesforce, will outline critical components of an ever-evolving mobile communication market.
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