Market, Sell and Support: Best Practices from SMB Leaders
Market, Sell and Support: Best Practices from SMB Leaders
There are more than 30 million small and medium businesses in the U.S. alone. Cost-effectively marketing & selling to, servicing, and retaining SMB customers is daunting for any organization. In this Q&A session, Mike Wolff, SVP, Commercial Sales, at Salesforce, Adrian Rosenkranz, Head of SMB Marketing at Salesforce, Peri McDonald, Regional Vice President, Customer Success at Salesforce and Fred Shilmover, co-founder and CEO of InsightSquared will discuss how each company approaches go-to-market strategies in the SMB segment, what they've learned along the way, and how they measure success.
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