Get an inside look at the marketing automation set-up that has contributed over five million dollars worth of sales, as well as a 34% increase in B2B prospect conversions. Join us as we take you through the highs and lows of a large financial services company as they implement Pardot and Salesforce, with spectacular end results. Through the lens of their Marketing and Digital Communications Manager, Jamie McCalman, you'll see how they boosted their prospect conversion rate from 8% to 42% through persona/buyer lifecycle research and targeted B2B lead nurture programs. See how they increased repeat purchase and lifetime value from existing customers by leveraging Salesforce CRM data to construct personalized customer journeys, delivering five million dollars in sales in under two years. This session is your roadmap to powerful, multi-channel B2B lead nurturing, converting prospects to customers, and turning customers into repeat customers.