There are two ways to place a big bet. You can slide all of your chips to one number and spin the wheel. Or you can systematically place small bets with favorable odds, over and over. The smart money plays the odds. Join us to learn about achieving outsized results by optimizing every aspect of the sales process. InsightSquared co-founder and CEO Fred Shilmover and Managing Partner at SalesOpsCenteral Matt Cameron, will share stories about how they identified potential optimizations, what changes they made, how they arrived at those decisions, and what the outcomes were.