Travel Experience, 2025
Travel Experience, 2025
If you were starting a new travel company from the ground up, without the burden of tradition, legacy tech, or industry orthodoxies, what kind of business would you build? This question is at the heart of a recent study sponsored by Salesforce, a collaboration between our Travel and Transportation industry team and Ignite, our internal innovation team. We've interviewed travel gurus, technologists and CEOs. We've conducted primary research with business and leisure travelers to understand the travel experience through their eyes. The result: visions for three possibles future that will challenge and inspire anyone trying to drive innovation around the travel experience.
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