How can I get salespeople to effectively use a CRM? Move to Salesforce Lightning to provide a better user experience! Learn how Lightning gave my sales team a reason to want to log into Salesforce. Instead of a ledger of tasks and buried related lists, migrating to Lightning has put the most important action items at the top of every screen, with news and recommendations in Salesforce Inbox directly from Einstein's machine learning about what works in our sales cycle. I'll show you how we unified the UI across desktop and mobile, took our standard tasks and turned them into publisher actions, and got better reporting and forecasting so more accurate business intelligence rolls up to management. Learn how Lightning electrified my sales org and made adoption skyrocket!