A FinTech Marketer's Guide to Disruption - One Customer Journey at a Time
A FinTech Marketer's Guide to Disruption - One Customer Journey at a Time
FinTech brands are radically disrupting traditional financial services, including lending, payments, money transfers, crowd funding, asset management, and more. It's not just their own technologies and business models that are the secrets to their success. Savvy FinTechs like Upstart, the first lending platform to leverage AI and machine learning to transform the borrowing process, use Marketing Cloud to automate personalized 1-to-1 customer journeys to engage with customers at scale. Attend this session to learn how Upstart implemented over 20 unique customer journeys on Marketing Cloud to achieve 2x-4x conversions rates.
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