Parlez-vous Pardot: Speak Your Constituent's Language with Nonprofit Marketing
Parlez-vous Pardot: Speak Your Constituent's Language with Nonprofit Marketing
When you have hundreds to thousands of constituents to engage with, how do you make sure each and every one is communicated with in a personalized way? (RED) and The SPCA International uses Pardot and its CRM-integration to do exactly that. The SPCA uses engagement studio to welcome new donors and send them on a personalized journey based on giving history and subsequent activity. (RED) cultivates new and existing partnerships by leveraging analytics to engage through preferred channels.
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