Hallmark Delights Customers with Einstein-Powered Content Across the Journey
Hallmark Delights Customers with Einstein-Powered Content Across the Journey
Hallmark is no stranger to memorable moments - it's been the fabric of their company and products since the beginning. But as consumers desire more on-demand, relevant interactions with brands, connecting them with the right content has become more challenging. Hear how Hallmark partnered with DEG to create a lifecycle journey program in Marketing Cloud, and personalized content for each individual using Einstein Recommendations. You'll learn how refocusing around the customer experience leads to more meaningful interactions and amazing business results.
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