Lessons Learned: Rolling Out Salesforce Marketing Cloud at a Global Scale
How do you roll out Salesforce Marketing Cloud to different countries, with different levels of digital marketing maturity, all while creating the proper governance and change management to support successful adoption and understanding? Join us to hear how digital marketing leaders from Merck Animal Health addressed these and other questions in their quest to support marketers in over two dozen countries. They will share their journey and lessons learned--including what has been successful, and not so successful. Regardless of the industry you serve, and whether your organization supports distributed teams across a country or numerous locations around the world, you 'll learn tactics that can be used to improve the rollout process.