Customer-Centric Innovation: Listening in the Age of Digital Transformation

Customer-Centric Innovation: Listening in the Age of Digital Transformation

Salesforce gives its customers a seat at the table in every conversation by connecting multiple sources of feedback and leveraging those insights to guide our product, sales, and marketing strategies. The Salesforce Platform allows us to capture and consume customer feedback at scale, tell the story behind the data, take action on the feedback, and close the loop back to our customers. Here are 7 lessons learned in building a world-class VOC function, and the impact any organization can realize from focusing on your customers.
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