GDPR Right to be Forgotten and Data Security for Marketers
GDPR Right to be Forgotten and Data Security for Marketers
Learn how you can use tools within the Marketing Cloud to comply with a General Data Protection Regulation (GDPR) Right to be Forgotten (RTBF) request and how you can effectively secure your data. In this session we will discuss how the Contacts Framework helps you manage individual contact data across marketing channels. Additionally, you will learn how field level encryption works within Marketing Cloud, how keys are managed, and how encrypted data flows between Sales and Service Cloud into Marketing Cloud.
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