LIDS knows that their relationship with customers doesn't begin and end in their stores. As a brand that prides itself on creating fans of their own, they work hard at making connections with customers online and off. LIDS is brings all of these efforts together with their command center: the LIDS Press Box. LIDS Press Box is a digital command center in the company's Indianapolis headquarters that provides insight on customers, stores, products and the brand. Powered by Salesforce Marketing Cloud, the LIDS Press Box visualizes all of the digital touchpoints LIDS has with their customers for all LIDS employees to see. Whether it's comments on social media or the performance of a new campaign, everyone on the LIDS team can quickly get up to speed on what's going on and take action.