How FareCompare's Email Engagement Takes Flight with Einstein
How FareCompare's Email Engagement Takes Flight with Einstein
Travelers can be fickle -- consuming content ferociously when in the market, but often preferring a more hands-off approach when not traveling. FareCompare knows these challenges well as one of the leading travel deal sites in the world. When they began noticing high unsubscribe rates and low engagement from their regular promotional emails, they turned to Einstein for help. In this session you'll learn how they were able to effectively identify at-risk subscribers and lower unsubscribe rates, while honing in the message to their engaged audience to drive high ROI.
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