Prospecting with Pardot: Tips for Developing a Powerful Lead Gen Strategy
Prospecting with Pardot: Tips for Developing a Powerful Lead Gen Strategy
Prospecting across multiple business units is a constantly revolving and often strained process, with today's buyers demanding a personalized customer experience that doesn't end at a sale. Join us to learn how Salesforce and Pardot work together to help you develop a shared strategy for your sales and marketing teams. You'll learn how to create automated processes within Pardot around delegating your leads, and how to enrich your contact records in Salesforce, while encouraging collaboration between sales and marketing, and driving buyer engagement.
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