How Massage Envy Masters Personalized Consumer Experience at Scale
How Massage Envy Masters Personalized Consumer Experience at Scale
After 15 years in the wellness space, nationally-recognized franchise Massage Envy saw an opportunity to reinvigorate its marketing teams: its decentralized marketing strategy had begun to cramp the rapidly growing brand, resulting in a fractured brand experience across its various franchises. Join us to hear how the Salesforce Marketing Cloud helped Massage Envy align and empower regional teams to optimize their cross-channel spend, deliver a more unified brand message and, ultimately, deliver a more personalized customer experience.
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