In today 's highly competitive and rapidly evolving health insurance market, it 's more important than ever for insurance payers to rethink their marketing, sales and service strategies. Join us for this session to learn how one of the largest health insurers --HCSC --is capitalizing on its vast data to transform its approach to group sales and more.
Along with Salesforce industry experts, HCSC 's thought leaders will discuss:
- Health insurance trends, challenges and opportunities
- Acquisition tactics for creating and nurturing leads with cost-conscious employers and time-strapped brokers
- Cross-channel tips for selling new products and reducing attrition
- How to leverage data to deliver personalized and timely experiences.