Social In Regulated Industries: How HLS & FINS Companies Manage Social Customers

Social In Regulated Industries: How HLS & FINS Companies Manage Social Customers

Marketing in a compliant world is no picnic. You're faced with HIPAA compliance, Medicare Marketing Guidelines, SEC and FINRA regulations, the Sarbanes-Oxley Act, and the list goes on. The stakes are also higher in many cases - Negatives reviews could ruin a doctor's career, lack of education around a disease could have serious consequences, and a bad social or mobile banking experience could cause a customer to switch brands for life. In this session, you'll hear from a panel of customers from both Health & Life Sciences and Financial Services companies on how they're using social to effectively engage with customers, patients, and physicians, all while complying with industry regulations.
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