To Digital and Beyond: Hallmark's Approach to Building Unified Commerce
You're building and enhancing your eCommerce presence, but what's next? How can you leverage your investment in Digital commerce to support use cases like buy online, pickup in store, ship-from-store, and more? This session covers tried-and-tested, successful approaches to moving from eCommerce to unified commerce. Hallmark shares methods for turning a single commerce channel into a holistic commerce approach, drawing on a single view of customers, catalogs, pricing, promotions, and orders.