Kroger's Path from Ad-Hoc to Personalized Engagement
Kroger's Path from Ad-Hoc to Personalized Engagement
The grocery industry is changing as new competitors are entering the market. Learn how Kroger has responded to this trend by investing in significant data to better understand their customers and the steps they've taken to transition from a batch and blast, one-size-fits all approach, to a cross-channel automated marketing strategy that puts them in position to engage in an increasingly personalized way.
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