Time to be Direct: Seizing Opportunity Online by Going ‘Direct-To-Consumer'
The number of manufacturers going direct to consumer is growing and every organization has different reasons for entering the digital landscape. This session will cover the top 5 questions you need to answer before moving direct-to-consumer. Plus, children’s toy manufacturer Melissa & Doug will show how they positioned their site as a hub for the brand. With a mission to “Take Back Childhood,” Melissa & Doug created content rich branded experiences for shoppers, driving brand affinity and sales.