As your Salesforce deployment grows, you need to be able to query, manipulate, and unlock the value of millions of rows of data both in and out of Salesforce. Using bi-directional synchronization between Salesforce and Heroku Postgres, Heroku Connect unifies the data in your Postgres database with the standard and custom objects in Salesforce. You can also use Heroku External objects to use data from Heroku apps mastered in Postgres to drive custom business processes in Salesforce. In this session we will explore various data centric, app focused use cases. We will also dive into some of the data sync modes and share best practices for configuring Heroku Connect.