Bacon and Black Coffee: Go-To-Market Capability Transformation in the Real World
The reality in most large Go To Market organizations is overlapping roles and too much complexity. Are these challenges slowing you down as market changes accelerate? Do your Account Executives feel like everyone else in the organization expects them to solve all your process problems? How do you simultaneously support your core business and enable your new business models for growth? Join us as we discuss how Diebold Nixdorf used the Salesforce GTM Capability Maturity Model to drive role based improvements as part of their merger integration and global sales transformation.