The Seismic Shakeup in Healthcare Marketing: Are You Ready?
A superconvergence of powerful forces in science, business and technology is pushing the entire healthcare ecosystem to disruption. What 's a health and life sciences marketer to do? Join us for this session to learn why mass media direct-to-consumer ads and other traditional tactics no longer suffice --and specific steps you can take to create an effective, enduring and personalized health narrative that speaks directly to each customer 's unique needs in a multi-screen, multi-device world. Larry Mickelberg, Managing Director of Life Sciences at Deloitte Digital, and a panel of health and life sciences marketing experts from Roche Diabetes Care, Duke University Health System, Piedmont Healthcare, and others will discuss the rise of a new kind of marketing that is more value-based, data-driven, and customer-centric than ever before. You 'll leave with five essential capabilities every marketer must embrace, and practical insights into how to make them a reality in your organization.