The Seismic Shakeup in Healthcare Marketing: Are You Ready?
The Seismic Shakeup in Healthcare Marketing: Are You Ready?
A superconvergence of powerful forces in science, business and technology is pushing the entire healthcare ecosystem to disruption. What 's a health and life sciences marketer to do? Join us for this session to learn why mass media direct-to-consumer ads and other traditional tactics no longer suffice --and specific steps you can take to create an effective, enduring and personalized health narrative that speaks directly to each customer 's unique needs in a multi-screen, multi-device world. Larry Mickelberg, Managing Director of Life Sciences at Deloitte Digital, and a panel of health and life sciences marketing experts from Roche Diabetes Care, Duke University Health System, Piedmont Healthcare, and others will discuss the rise of a new kind of marketing that is more value-based, data-driven, and customer-centric than ever before. You 'll leave with five essential capabilities every marketer must embrace, and practical insights into how to make them a reality in your organization.
Watch the latest videos from Salesforce.
A Single, 360 Shared View of Every Customer
Welcome to Salesforce Customer 360, One Integrated CRM Platform for uniting Marketing, Sales, Commerce, Service, and I.T. Departments.
Leading Through Change
Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community.
The Inflection Point
Join our ten-part series to hear top CEOs share their stories with host Monica Langley.
Connections with Sarah Franklin
Meet today's most innovative marketers.
Driving Equity and Access Through Higher Education Admissions
Hear how Trailblazers in education are ensuring class is in session for all.
How Women Are Using Their Voices to Drive Change
Female leaders discuss challenging the status quo and forging a new path forward for everyone.