Account-Based Marketing: Myths and Reality

Account-Based Marketing: Myths and Reality

Account-Based Marketing is hot! Despite the buzz, few companies truly know how to take advantage of ABM to deliver pipe and revenue. Join this exclusive panel of innovative marketers as they share their best practices and experience. You'll learn how to: Build your ABM strategy, strategically select a targeted set of accounts, execute orchestrated and personalized campaigns that drive pipe, and measure, refine, and improve your strategy. This panel will be moderated by Cindy Tyeskey-Gage, Senior Director of Exec Programs at Salesforce. Cindy built the vision for ABM in collaboration with sales leaders. Over the years, she and her team have successfully designed and implemented campaigns across twenty of Salesforce's most strategic accounts. #DF17Partners
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