The first 200 through the door will receive a free copy of Dov Seidman's book "How: Why How We Do Anything Means Everything." Dov Seidman, CEO of LRN and author of 'How', will outline the implications of living and working in what he calls the ‘Human Economy’, where a person or organization’s ability to behave in deeply human (moral) ways has become the greatest source of advantage. Today, it is no longer just what you do, but rather how you do it that will set you apart. Long before the global financial crisis or the Arab Spring, author and LRN CEO Dov Seidman described a world undergoing rapid evolution. Through communications technology the world has gone from connected to interconnected to truly interdependent, where we rise and fall together globally. For the past two decades, Seidman has promoted the idea that our behavior matters and has devoted his life’s work to helping companies innovate in how they behave. At Dreamforce, Seidman will rethink the implications for living and working in what he calls the ‘Human Economy’. He will discuss how in the Human Economy, the most valuable workers won’t be hired hands or hired heads, but “hired hearts”. The know-how and analytic skills that made human experts indispensable in the knowledge economy are quickly and increasingly being replaced by cheap and powerful artificial intelligence. Today, employees need to embody the essential traits that can’t be and won’t be programmed, like creativity, passion, character, and collaborative spirit—the very things that make them uniquely human. In the new economic era, the organizations that can best foster and harness their collective humanity will be the ones that win.