Customer Theater: Mattel Reimagines the Future of Play

Customer Theater: Mattel Reimagines the Future of Play

Mattel is home to some of the most iconic brands in the world, yet that is not stopping them from coming up with new ways to open your imagination. 

Join Mattel, the world's biggest toy company, as they chat about how they are creating experiences that blend the physical and digital worlds. By creating a single view of the customer across all their brands, they are redefining customer journeys to enhance a lifetime of play.
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