Customer Theater: OnStar & General Motors-The Platform Supporting Connected Cars

Customer Theater: OnStar & General Motors-The Platform Supporting Connected Cars

Technology is having greater influence on vehicle buying decisions, and General Motors is setting the standard for connected cars, building on fleet wide 4GLTE connectivity through OnStar AtYourService. In this session, learn from Mark Lloyd, GM Consumer Online Officer, on how they are they got started with Salesforce, and how they have progressed to where they are today with a vast ecosystem of merchants to connected and delivering personalized value to Chevrolet, Buick, GMC and Cadillac owners.
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