Customer Theater: Macy’s and How to Create a Digital Experience Customers Love
Customer Theater: Macy’s and How to Create a Digital Experience Customers Love
Every retailer in the world is asking themselves how they create digital experiences that delight customers in today’s connected world. The largest department store in North America has fully embraced this challenge by investing in web and mobile innovation, and delivering a digital platform customers love. In this session, hear from Yasir Anwar, Group Vice President from Macy’s on how they transformed their digital experiences to launch apps that scale to meet seasonal demands, deliver a responsive web and mobile customer experience and create a culture of business agility.
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