Designing (for) Happiness

Designing (for) Happiness

Designing (for) Happiness. What we think drives our happiness often doesn’t. So what does? And how can knowing this help us create strong brands and companies? Understanding happiness is crucial to building successful relationships, products, and organizations. Dr. Aaker uncovers what really makes us happy (vs. what we think makes us happy), its effect on company cultures and brands, and how to design for meaning.
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