The DNA of Brand Design
The DNA of Brand Design
The DNA of Brand Design. When you learn your craft from icons such as Lee Clow, Hal Riney, Jeff Goodby, and Steve Jobs, you have a few things to say about the timeless principles of branding in the new design age. Listen as Mimi Cook discusses the lessons learned from some of the greatest ad agencies, Apple, and digital agency Mekanism, and how she helps successful brands stay relevant even as they evolve.
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