The Client/Designer Relationship: Part of the Solution is the Problem
The Client/Designer Relationship: Part of the solution is the problem. Great design doesn’t just happen. it requires great designers — and great clients. As Wired Media’s founding CEO and, more recently, TCHO Chocolate's, Louis Rossetto was the client who fostered design that won awards, generated strong growth, and built brands. Louis and SalesForce’s Peter Schwartz discuss the not-so-obvious designer-client collaboration necessary to succeed in the 21st century.