Marketing Communications: Building Seamless Constituent Journeys
Marketing Communications: Building Seamless Constituent Journeys
Nonprofit communicators need one-to-one campaigns spanning all channels to effectively reach constituents. Innovative organizations are using the powerful communications and outreach capabilities of the Salesforce Marketing Cloud and Pardot to deliver relevant and engaging content. Reaching supporters on the go with a single easy-to-use digital marketing interface is possible; just ask the Global Business Travel Association, who has slashed marketing expenses by over 70%, while increasing revenues for its main global event by over 25%.
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