Marketing Communications: Building a Digital Playbook

Marketing Communications: Building a Digital Playbook

There are over 4.5 billion total social users, a number that grows every day. By now, your nonprofit has multiple social accounts and is connecting with constituents across channels and platforms...But do you have a comprehensive plan, complete with goals and role definitions? By defining your approach and use of each channel / platform, setting standards for publishing, listening, and engaging, and creating strong reporting to show results, your organization can support their strategic priorities with effective tactics! Sound daunting? Not at all! We'll highlight lo-fi-funk methods that have proven successful for our customers! Join us as some of the leading game changers in the nonprofit sector show you how they're driving engagement on social channels for their organization.
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