The latest research from Forrester suggests that events and trade shows are, by far, the highest category of spend for most marketers. And most executives will tell you that they believe there's no better way for their company to engage with customers, drive pipeline, and close deals. But with today's focus on the Customer Journey, events and trade shows still remain isolated from the sophistication of most CRM and marketing automation processes. It's time to bring this critical marketing activity into the mix. Join Anthony Miller, CMO of Lanyon, the industry's leading event management software company, as he shares actionable examples of how you can create world-class event experiences, driven by technology, while collecting valuable real-time customer data that can be shared with your sales and marketing clouds, and ultimately drive growth.